Google Ranking
2020 Top 10 Google Ranking Key Factors | SEO Ranking Factors
Top 10 Google Ranking Key Factors
2018 was full swing, this is the
time to be ready for 2019. Nowadays, Search Engine Optimization is nothing but
to make your business easily accessible for the user. We have compiled all our
research at one place, here are the top 10 Google Ranking Key Factors.
1. URL optimization
Google said
the first 3 to 5 words of a URL have more weight. And our study of ranking
factors revealed that short URLs can have an advantage in search results.
Always try
to make the URL short, smooth and meaningful from the USER's point of view.
2. Keyword search is essential
We need to
know and discover the words and phrases that researchers use to solve or get
answers to the problem they face in their world. These should be problems that
your organization, your website strives to solve, and that your content will
help you solve.
Use this
keyword in the meta description. Use the keyword research tool for the best
results.
3. Ease of mobile use
The Google Mobile-First index is now a reality, which means
that you first get your results from sites optimized for mobile devices, rather
than sites compatible with desktop computers. If your site is not optimized for
mobile devices, you may be in the cold, at least in terms of SEO.
Things to see include:
• If you have a responsive site that automatically resizes
to fit the device
• If you use large fonts to facilitate reading on a small
screen
• Accessibility and navigability, in particular, to
facilitate the use of menus.
• Make sure essential content is not hidden by interstitial
ads
4. Receptive design
Google began penalizing sites optimized for mobile devices
in 2015. And they will probably be even more difficult in the future. If you
want your site to be mobile-friendly, you must opt for responsive design.
5. Internal links
Internal links are, therefore, money. Use 2-3 in each message.
6. Optimize H1 tags
The H1 tag is your "title tag." Most CMS (like
WordPress) automatically add the H1 tag to the title of your blog. If that is
the case, you are ready.
But some themes replace this configuration. Check your site
code to make sure your title gets the H1 love it deserves.
7. Increase website speed
Google has officially declared that page loading speed is a sign of SEO ranking (and recently they have made the page speed even MORE important). You can increase the speed of your site using a CDN, compressing images and moving to faster hosting.
Make sure that loading your site does not take more than 4
seconds: MunchWeb discovered that 75% of users would not return to a site that
was loading more than 4 seconds.
You can easily verify the loading speed of your site using
the excellent GTMetrix.com:
8. Content optimization
According to Google's
own search quality ratings, when indexing the main content of each page, check
factors such as:
• Experience, authority, and reliability of the content.
• The quality and quantity of content.
• Information on the site and who is responsible for it.
• The reputation of the website.
These enter your ranking algorithm and help determine SEO
rankings.
According to the above scoring guidelines, Google shows
researchers the most relevant and high-quality results related to what they are
looking for. The most relevant are shown first, the others are shown on
successive pages.
9. Use rich snippets and outline tags
In any case, this is not possible if you enter Google News,
or if you are in the world of recipes and can obtain images and images, or if
you have an opportunity to highlight and you can obtain the image of the
highlighted fragment With this credit, or in case you can get rich fragments
around the trip or flights, other verticals that the scheme admits at the
moment, well, that's great. You should take advantage of these opportunities.
10. Improve presence in social networks.
The official word of Google is that actions are not a direct
ranking factor. Twitter or Facebook links are not counted in the same way as
links from other authorized websites.
However, it is undeniable that the highest-ranked pages in
Google search results often share a lot.
