Digital Marketing
SEO can take a long time to get meaningful results?
SEO can take a long time to get meaningful results.
And while you can't "force" Google to rank you high and fast, there are actually a ton of
very quick things you can do to improve SEO for your website.
So today, I'm going to show you some low-hanging SEO tips that will hopefully give you a boost
even if you're not an experienced SEO.
What's up SEOs?
the SEO tool that helps you increase your search traffic, search
your competitors and dominate your niche.
This tutorial is all about quick wins so I'll cut the intro short and get straight to the tips.
One of the easiest things to do is improve page speed with lazy load.
Lazy loading basically means to defer the loading of non-critical resources at page load time.
In other words, things like images or videos, will only load when they're visible on the page.
This will reduce the initial loading time of the page, the initial weight of the page and the use of system resources.
All this should have a positive impact on performance.
Aside from the fact that page speed is a so-called "ranking factor," faster loading pages provide a better user experience for your visitors and as a result, can reduce metrics like bounce rate.
If you're a WordPress user, there's a free plugin called "A3 Lazy Load" which is basically plug-and-play.
And, if you're not using WordPress, you can use the intersection observer API or search
for plugins made for your CMS.
The next thing I recommend doing is improving clickthrough rate for pages ranking on page one.
I'd say it's widely accepted in the SEO community that pages with a higher clickthrough rate
can help increase rankings.
But even if that was all a myth, it doesn't really matter because more clicks equals more visitors.
So improving CTR... never a bad thing.
Now, since 75% of users never scroll past the first page of search results, I recommend
focusing on improving CTR for your first-page rankings.
To do this, log in to Google Search Console and go to the Search Results or Performance report.
Make sure to click on the Average CTR and Average Positions boxes, which will add additional
data points in the table below.
Next, set a Positions filter to only show keywords with a ranking position of 10 or lower.
Finally, I'll sort the table by impressions in descending order, and also change this filter
to show at least 100 keywords per page.
From here, just skim through the list, and look for keywords that a) make sense,
b) are not branded terms for other company names
c) have a reasonable number of impressions
d) have a lower than average clickthrough rate.
Alright, so here you'll see that we rank for "seo strategy" with an average position of around 6
and an average CTR of just 1%.
According to AWR's CTR curve for this position, CTR should be around 2.8 to 3.5 percent.
So I'd probably want to focus on possibly tweaking the title tag to get more clicks.
Now, it's important to note that when optimizing your title tags, you should be looking for
the primary keywords you're targeting.
For example, SEO strategy is clearly the keyword we're targeting for this page.
We wouldn't change our title tags to "SEO marketing strategy content template" because
that's not what the article is about.
Another key point to take note is that Search Console only shows you average positions.
This data can sometimes be misleading since positions can jump in and out of the top 100
or anything in between at any time.
You can get more precise keyword ranking positions using Ahrefs' Rank Tracker tool.
Alternatively, you can use Ahrefs' Site Explorer to see data on any website.
Just enter the domain or subfolder you want to research.
Then I'll go to the Organic Keywords report.
Next, I'll set a filter to only show pages ranking in the top 10.
And just like that, we have a list of keywords with exact ranking positions based on these dates
and also have the option to see historical ranking positions for any keyword.
The next tip is one of my favorites and that's to send emails to everyone you link to.
With link building, you need to find prospects, vet them, find their emails, and somehow naturally
ask them to link to you.
But by using this simple 10-minute outreach strategy,
it cuts out a lot of steps in the link building process.
Now, while the intent of the email isn't to actually build links, it's a great way to passively earn them
and grow your network while you're at it.
Here's how it works in two steps.
Step 1 is to take note of all sites you're linking to.
Afterall, you'll probably only link to pages when you respect their content.
Step 2, find their email addresses and just send them a quick note
just to let them know that you've linked to them.
Now, while this doesn't usually result in immediate links, it helps you start a conversation,
and it can open up opportunities to have influencers recognize your work.
For example, you'll see in our SEO tips post that Josh wrote that Buzzstream is the best tool
in the industry for managing, and keeping track of scaled outreach campaigns.
In this case, he could reach out to the blog editor, marketing manager or social media manager
and say something like:
Long time Buzzstream user and superfan of your tool.
Just recommended y'all as the best outreach tool in our SEO tips article.
Hope it sends some well-deserved customers your way.
